About Us

Hi, I'm Zhila. A decade ago I got into content creation with one goal: free stuff. But somewhere along the way, I fell in love with it for real, and today that's grown into a community of 1.3 million on TikTok, 313k on Instagram, and 6.25k on YouTube.

In 2020, I made the choice to build something of my own — starting with lashes, then hair, and hopefully more to come.

Last year, I put together a guide too. I know exactly what the influencer world is like, the freebies, the paid campaigns, all of it, and I believe there's room for everyone to win. So I made the guide to help you get there.

I believe beauty should feel like confidence, not a performance. Whether that's a lash style that makes you feel like yourself the second you put it on, or a guide that hands you the steps I wish someone had given me when I started, everything here exists for the same reason: to help you feel sure of yourself, on camera and off.

Zhila Beauty is lashes, and it's guides — both are just different ways of saying the same thing: come as you are, and leave a little more you.

Thanks for being here.